Raw sugar has a high color value and must go through refinement and purification before consumption. The International Commission for Uniform Methods of Sugar Analysis (ICUMSA) has several methods for the colorimetric determination of sugar at a known concentration, also called the Brix value. By measuring the color with the ICUMSA color chart, you can ensure […]

From High gloss, to semi-gloss, to matte surfaces, the gloss level of any given material or object has a direct impact on the human visual perception of that material or object. Companies strive to achieve specific levels of gloss of their products for both functional reasons, and to improve the appearance of their products and […]

A product’s appearance has a significant impact on consumer purchasing behavior. When encountering a product, consumers quickly make decisions about that product’s utility, value and intended use, so brands across industries need to make a positive first impression. Color is one effective way companies communicate information through product appearance. Consumer Color Perception The human eye […]