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What You Need to Know About Gloss Standards

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The Importance of Color in Industry

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What You Need to Know About Gloss Standards

Posted on February 22, 2021 by Ken Phillips

From High gloss, to semi-gloss, to matte surfaces, the gloss level of any given material or object has a direct impact on the human visual perception of that material or object. Companies strive to achieve specific levels of gloss of their products for both functional reasons, and to improve the appearance of their products and […]

Posted in Applications

The Importance of Color in Industry

Posted on August 22, 2020 by Ken Phillips

A product’s appearance has a significant impact on consumer purchasing behavior. When encountering a product, consumers quickly make decisions about that product’s utility, value and intended use, so brands across industries need to make a positive first impression. Color is one effective way companies communicate information through product appearance. Consumer Color Perception The human eye […]

Posted in Applications 1 Comment

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