Spectrophotometer Setup for Liquids
Posted on by Ken Phillips
Spectrophotometer Setup for Liquids Color is an essential factor for purchasing decisions and taste perception, so the color of liquids like orange juice, sports drinks, apple cider and beer will significantly affect your customers’ opinion of your product and whether they would repurchase it. Color can be a difficult variable to control during production — natural […]
How to Measure Sugar Color
Posted on by Ken Phillips
Raw sugar has a high color value and must go through refinement and purification before consumption. The International Commission for Uniform Methods of Sugar Analysis (ICUMSA) has several methods for the colorimetric determination of sugar at a known concentration, also called the Brix value. By measuring the color with the ICUMSA color chart, you can ensure […]
What You Need to Know About Gloss Standards
Posted on by Ken Phillips
From High gloss, to semi-gloss, to matte surfaces, the gloss level of any given material or object has a direct impact on the human visual perception of that material or object. Companies strive to achieve specific levels of gloss of their products for both functional reasons, and to improve the appearance of their products and […]
The Importance of Color in Industry
Posted on by Ken Phillips
A product’s appearance has a significant impact on consumer purchasing behavior. When encountering a product, consumers quickly make decisions about that product’s utility, value and intended use, so brands across industries need to make a positive first impression. Color is one effective way companies communicate information through product appearance. Consumer Color Perception The human eye […]