Countless brands rely on specific colors to create iconic visuals for their customers. The golden arches of McDonald’s, the robin’s egg blue of Tiffany & Co. and the simplistic white of Apple electronics are all significant components of these carefully cultivated brands. But making sure these colors appear in the same way across materials and […]

Humans have a strong connection to the color red. As the color of blood and fire, it’s integral to life. Red is also a primary color that can create many other colors in the spectrum. Over time, the color red has taken on several meanings across cultures. Let’s look further into the history, meaning and […]

When a prism breaks light apart, it shows the visible spectrum in which each color blends into the next. This spectrum is called ROY G BIV, an acronym for the rainbow’s colors: Red Orange Yellow Green Blue Indigo Violet The spectrum is derived from the color circle with the addition of the tertiary color indigo. Each […]

Pink is a calming color associated with love and affection. It also has a relatively recent history as a feminine color associated with womenswear. Read on to learn more about the color pink. Facts About the Color Pink Here are a few facts about pink: Madame de Pompadour, one of Louis XV’s lovers, liked the […]

Purple is a regal color that symbolizes extravagance and wealth. It also has a mysterious side that provokes curiosity. Learn more about the facts, meaning and history of the color purple. Facts About the Color Purple Here are some facts about purple: The term “purple” has roots in the Latin “purpura,” the Old English “purpul” […]

Blue is the color of the sky and water, symbolizing peace and serenity. Though the color is one of the most recently recognized, it’s popular in culture and fashion. Read on for more about the color blue. Facts About the Color Blue Here are some facts about blue: Blue was the last color to be […]

Green is the color of life, reflected in nature as a sign of renewal. As a bright, positive color, green has many cultural meanings in religion and art. Read on for more history, meanings and facts about this hue. Facts About the Color Green Here are some facts about the color green: The name “green” […]