Spectrophotometer vs. Colorimeter: What’s the Difference? Color surrounds us every moment of our lives and affects our emotions, behaviors and beliefs in large and small, conscious and unconscious ways. Color can set a mood, warn us of danger, give us critical information and even bring us joy. Despite the universal presence of color, describing it remains […]

Every object we see has color, and it is an essential part of how we interpret the world. But color isn’t an inherent quality of the objects in front of us. Consider a classic red apple. If you look at it under a blue-tinted light, it will appear somewhat blue, and if you look at […]

Color theory is all around us — in the products we use, the images we see and the nature in our backyards. Understanding color theory is critical to anyone in design, and it plays a crucial role in product development and brand imagery. Even color theory psychology is a growing trend. So what is it […]

In the past 100 years, the amount of food coloring used in food has increased drastically. This shift is due in part to manufacturers’ growing emphasis on making food look more appealing, last longer and attract as many consumers as possible. The U.S. Food and Drug Administration (FDA) imposes strict regulations and standards for the […]