Color can have a higher impact on your brand than you may realize. When you use certain colors on your website, logo and products to establish your brand, your customers associate those colors with the company. Strategically utilizing colors will promote your brand and communicate the right message about your business. How Colors Impact Your […]

What colors work well together, and how do you choose the right combinations to match different hues? You may be surprised to learn that there is actually a science behind color matching and which colors work best together. Knowing how to match colors can aid with a variety of industrial and design applications. Explore our color […]

Color is a way our eyes perceive the reflected or transmitted light from opaque and translucent objects and liquids at different wavelengths. So how do colors work together to become what our eyes see? What are primary colors, secondary colors and tertiary colors? Explore color basics, the color wheel and color temperatures understand these interactions […]

Color theory is an integral part of all design processes. In short, color theory assigns a logical structure to color based on light spectrums, highlighting which colors aesthetically complement each other. When you employ the fundamentals of color theory in your design, you can create unforgettable branded products. The Color Wheel and Color Categorization Isaac […]

Many fears impact people’s lives. Chromophobia — also known as chromatophobia — is a fear of colors. The meaning of chromophobia derives from the Greek words “chromos” (color) and “ phobos” (fear). Phobias of specific colors have individual names: Cyanophobia: Fear of blue Xanthophobia: Fear of yellow Prasinophobia: Fear of green Chrysophobia: Fear of orange Rhodophobia: Fear […]

Countless brands rely on specific colors to create iconic visuals for their customers. The golden arches of McDonald’s, the robin’s egg blue of Tiffany & Co. and the simplistic white of Apple electronics are all significant components of these carefully cultivated brands. But making sure these colors appear in the same way across materials and […]