How Fast-Food Chains Utilize Color
Posted on by Ken Phillips
How Fast-Food Chains Utilize Color Color plays an essential role in our sensory palette. While most people think of taste or touch when they hear the word “food,” sight and color also go a long way. Fast food advertising colors have a major impact on how people feel when they see an ad. Knowing how […]
How Do UV Spectrophotometers Analyze Caffeine Levels? : Using Light Absorption to Measure Coffee
Posted on by Ken Phillips
I am not really a morning person, so I require a little motivation every day to get myself up out of bed. My morning cup of coffee is one of my favorite rituals, and I’ll admit that the jolt of caffeine is an obvious bonus for kick-starting my day. However, for the millions of other […]
Consistent Measuring of Coconut Water Color and Haze
Posted on by Ken Phillips
Coconut water is a multi-billion dollar industry that is expected to expand globally to US$8.3 billion by 2022.1 Consumers have been drawn to coconut water’s sweet, refreshing taste and unique chemical composition, similar to blood plasma, which is rich in carbohydrates and important nutrients such as magnesium, calcium, and phosphorus.1 These nutrients also make coconut […]
A Better Method of Measuring Color and Haze in Beverages
Posted on by Ken Phillips
The Color Quality of the Beverage can positively or negatively influence the buying decision of the consumer and his judgment of the overall quality of the drink. Image Credit: Unsplash user Adam Wilson Color and appearance measurements for the beverage industry are used to ensure that the overall product appearance is the same from lot […]
Spectrophotometric Color Measurement Helps Eliminate Artificial Colorants in Almond Milk and Other Nut-Based Beverages
Posted on by Ken Phillips
You can use a spectrophotometer to achieve color consistency in almost milk and other nut-based beverages. Image Source: Shutterstock user Africa Studio The market for non-dairy milk made from almonds, cashews, and other nuts is growing rapidly; non-dairy milk sales have increased by 61 percent since 2012, and sales are expected to continue to grow […]
Measuring the Color of Protein Powder Using Spectrophotometry Enhances Appeal
Posted on by Ken Phillips
Protein powder needs to be consistent in color and visually appealing to customers, as this improves its perception of quality. Image Source: Shutterstock user Oksana Mizina From professional athletes to vegetarians and vegans, thousands of people around the world use protein powder supplements to meet their nutritional needs and color is one of the most […]
Perfecting the Appearance of Light and Dark Rums Using Spectrophotometric Technology
Posted on by Ken Phillips
Rum ranges in color from clear to dark amber depending on the aging process and whether the product contains any color additives. Image Source: Shutterstock user Kubisko Rum ranges dramatically in color, clarity, and flavor, from clear as water and virtually tasteless to deep brown and rich in complex flavors. In fact, you can often […]