Microblading gives thin brows more definition. Image Source: Unsplash user Soroush Karimi Avid tweezing was once all the rage in the 90s and early 2000s. Today, however, fuller eyebrows have come back into style and given birth to a new trend; microblading. Whether it’s aging, long-term hair removal. or simple genetics, some now find their […]

The color of OTC medication influences how consumers perceive its quality. Image Source: Shutterstock user Corinna Haselmayer A man suffering from a bout of heartburn walks into his neighborhood grocery store hoping to find an antacid that will relieve his symptoms. He heads straight for the over-the-counter medication aisle, but he sees that there are […]

Color-changing makeup is becoming more complex with advances in technology. Image Source: Unsplash user Joanna Kosinska Color-changing makeup is in the midst of a rebirth. Much like mood rings, these cosmetics change color based on who’s wearing them. Also, like the mood ring, they had their heyday in the 60s—with a brief reappearance in the […]

Cosmetics brands are fostering inclusivity by offering a wider range of shades for all skin tones. Image source: Pexels user Gumzito Leruo The cosmetics industry is changing at a rapid pace. In the past, it was nearly impossible for people of color to find the perfect shade of foundation for their skin tones, as most […]

Haze measurement tools can help you determine whether your fish oil ingredients are fresh. Image Source: Unsplash user Jakub Kapusnak In 2012, fish oil and other omega-3 fatty acid supplements were the most popular natural product used by consumers in the United States and the number of fish oil users is still growing.1 Between 2007 […]

Because most bath bombs contain multiple colors, you need to use a color measurement system to ensure that the colors match and remain vibrant. Image Source: Pixabay user StockSnap A bright fuschia bath bomb hits the water and immediately starts to froth. Long streams of pink, purple, and red leak into the water, coating the […]