The human eye can see millions of colors. However, it won’t always distinguish colors from one another accurately. You may perceive two slightly different colors as the same or see differences in objects of identical color depending on your viewing angle and lighting. This creates challenges when communicating about color. To reproduce an exact desired […]

Hair gloss products help customers increase shine and enhance color. Image Source: Shutterstock user Rudo film Hair gloss treatments offer an effective new way to repair damaged hair and add a youthful appearance to dull locks, yet without proper haze and color measurement, many formulations fall short in creating the appearance that consumers desire. While […]

The color of a beverage will have a direct impact on how consumers perceive the product. Image source: Ben Kolde on Unsplash  Functional beverages—like energy and nutraceutical drinks—are growing in popularity among consumers who need a boost of energy, add more vitamins and minerals to their diets, or address specific health concerns. Based on a […]

Sealants are critical for protecting natural stone finishes, such as marble countertops. Image Source: Shutterstock user Jodie Johnson The color and clarity of natural stone sealants play an important role in not only protecting the surface of the stone, but creating aesthetic appeal. Indeed, while designers often spend significant time carefully choosing a stone, the […]