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What Is CIELAB Color Space?
The human eye can see millions of colors. However, it won’t always distinguish colors from one another accurately. You may perceive two slightly different colors as the same or see differences in objects of identical color depending on your viewing angle and lighting. This creates challenges when communicating about color. To reproduce an exact desired […]
Color Meanings and Communication
Every day you are surrounded by colors — they may inspire, motivate or remind you of something else you experienced. Because color plays such an important role in how most people experience the world, it also looms large in the human psyche. Different colors affect mood in significant ways. As a result, you can use […]
Everything You Need to Know About Dye Allergies
Everything You Need to Know About Dye Allergies If you’re like most people in the world, you consume or come into contact with dye on a daily basis. Food, drugs, personal care products and textiles all make use of dye to change product appearance and help with identification. In the manufacturing world, dye is a critical […]
The Importance of Color in Industry
A product’s appearance has a significant impact on consumer purchasing behavior. When encountering a product, consumers quickly make decisions about that product’s utility, value and intended use, so brands across industries need to make a positive first impression. Color is one effective way companies communicate information through product appearance. Consumer Color Perception The human eye […]
Spectrophotometer vs. Colorimeter: What’s the Difference?
Spectrophotometer vs. Colorimeter: What’s the Difference? Color surrounds us every moment of our lives and affects our emotions, behaviors and beliefs in large and small, conscious and unconscious ways. Color can set a mood, warn us of danger, give us critical information and even bring us joy. Despite the universal presence of color, describing it remains […]
What Is Color, and How Do We See Color?
Every object we see has color, and it is an essential part of how we interpret the world. But color isn’t an inherent quality of the objects in front of us. Consider a classic red apple. If you look at it under a blue-tinted light, it will appear somewhat blue, and if you look at […]
How Do UV Spectrophotometers Analyze Caffeine Levels? : Using Light Absorption to Measure Coffee
I am not really a morning person, so I require a little motivation every day to get myself up out of bed. My morning cup of coffee is one of my favorite rituals, and I’ll admit that the jolt of caffeine is an obvious bonus for kick-starting my day. However, for the millions of other […]