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Our blog is continually updated with helpful educational information, advises, research and insights—all in the name of helping you level-up your color and appearance needs. Grab a drink and enjoy our stories!

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What Is CIELAB Color Space?

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Color Meanings and Communication

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01-Everything-you-need-to-know-about-dye-allergies

Everything You Need to Know About Dye Allergies

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The Importance of Color in Industry

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Spectrophotometer vs. Colorimeter: What’s the Difference?

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What Is Color, and How Do We See Color?

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How Do UV Spectrophotometers Analyze Caffeine Levels? : Using Light Absorption to Measure Coffee

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What Is CIELAB Color Space?

Posted on September 3, 2020 by Ken Phillips

The human eye can see millions of colors. However, it won’t always distinguish colors from one another accurately. You may perceive two slightly different colors as the same or see differences in objects of identical color depending on your viewing angle and lighting. This creates challenges when communicating about color. To reproduce an exact desired […]

Posted in Uncategorized

Color Meanings and Communication

Posted on September 1, 2020 by Ken Phillips

Every day you are surrounded by colors — they may inspire, motivate or remind you of something else you experienced. Because color plays such an important role in how most people experience the world, it also looms large in the human psyche. Different colors affect mood in significant ways. As a result, you can use […]

Posted in Color and Appearance Theory

Everything You Need to Know About Dye Allergies

Posted on August 27, 2020 by Ken Phillips

Everything You Need to Know About Dye Allergies If you’re like most people in the world, you consume or come into contact with dye on a daily basis. Food, drugs, personal care products and textiles all make use of dye to change product appearance and help with identification. In the manufacturing world, dye is a critical […]

Posted in Color and Appearance Theory

The Importance of Color in Industry

Posted on August 22, 2020 by Ken Phillips

A product’s appearance has a significant impact on consumer purchasing behavior. When encountering a product, consumers quickly make decisions about that product’s utility, value and intended use, so brands across industries need to make a positive first impression. Color is one effective way companies communicate information through product appearance. Consumer Color Perception The human eye […]

Posted in Applications 1 Comment

Spectrophotometer vs. Colorimeter: What’s the Difference?

Posted on August 6, 2020 by Ken Phillips

Spectrophotometer vs. Colorimeter: What’s the Difference? Color surrounds us every moment of our lives and affects our emotions, behaviors and beliefs in large and small, conscious and unconscious ways. Color can set a mood, warn us of danger, give us critical information and even bring us joy. Despite the universal presence of color, describing it remains […]

Posted in Color and Appearance Theory

What Is Color, and How Do We See Color?

Posted on July 28, 2020 by Ken Phillips

Every object we see has color, and it is an essential part of how we interpret the world. But color isn’t an inherent quality of the objects in front of us. Consider a classic red apple. If you look at it under a blue-tinted light, it will appear somewhat blue, and if you look at […]

Posted in Color and Appearance Theory

How Do UV Spectrophotometers Analyze Caffeine Levels? : Using Light Absorption to Measure Coffee

Posted on July 14, 2020 by Ken Phillips

I am not really a morning person, so I require a little motivation every day to get myself up out of bed. My morning cup of coffee is one of my favorite rituals, and I’ll admit that the jolt of caffeine is an obvious bonus for kick-starting my day. However, for the millions of other […]

Posted in Color in Food Industry 3 Comments
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