Explore Our Products
Managing Color Consistencies to Ensure Brand Integrity
Posted on by Ken Phillips
Countless brands rely on specific colors to create iconic visuals for their customers. The golden arches of McDonald’s, the robin’s egg blue of Tiffany & Co. and the simplistic white of Apple electronics are all significant components of these carefully cultivated brands. But making sure these colors appear in the same way across materials and […]
The Color Red — History, Meaning and Facts
Posted on by Ken Phillips
Humans have a strong connection to the color red. As the color of blood and fire, it’s integral to life. Red is also a primary color that can create many other colors in the spectrum. Over time, the color red has taken on several meanings across cultures. Let’s look further into the history, meaning and […]
Why It’s Important to Measure the Color of Protein Substitutes
Posted on by Ken Phillips
Consumers have become more health-conscious in recent years. As a result, protein substitutes are becoming more common on grocery store shelves and in diets. As with many other food products, it is essential to measure the colors of protein substitutes. The color of protein substitutes appeals to the senses and indicates quality. A spectrophotometer can […]
How to Measure Sugar Color
Posted on by Ken Phillips
Raw sugar has a high color value and must go through refinement and purification before consumption. The International Commission for Uniform Methods of Sugar Analysis (ICUMSA) has several methods for the colorimetric determination of sugar at a known concentration, also called the Brix value. By measuring the color with the ICUMSA color chart, you can ensure […]
What’s the Right Geometry for Solid Opaque Colors?
Posted on by Ken Phillips
Color control is essential in the quality and visual appeal of a product. However, the color matching process requires more than visual analysis. Color measurement is a quantitative analysis of the color of products that ensures colors are the same. Because many factors can influence how a color looks to the eyes, color classification systems […]
How to Test the Turbidity in Water
Posted on by Ken Phillips
A liquid’s appearance and appeal to consumers are based on optical qualities like turbidity. Learn more about the meaning of turbidity and our turbidity test procedure with a spectrophotometer. What Is Turbidity? Turbidity is the measure of the clarity of a liquid to indicate the presence of suspended particles. It’s a visual feature that can […]
ROY G BIV… A Series
Posted on by Ken Phillips
When a prism breaks light apart, it shows the visible spectrum in which each color blends into the next. This spectrum is called ROY G BIV, an acronym for the rainbow’s colors: Red Orange Yellow Green Blue Indigo Violet The spectrum is derived from the color circle with the addition of the tertiary color indigo. Each […]